Marketing Stripped Down - Part 2
Updated: Dec 11, 2020
This adventure was one that, try as I may, I will never forget.
As we drove back to the office it became apparent that the print ads, website improvements, ATM displays and the promotional materials for the Miss Seamless Contest was going to require a lot of work from the Mormon graphic designer in the marketing department. She really had to put her morally grounded, religious beliefs aside and get the job done to protect the value of the property for our investors. The Mormon men in the office that should have been involved in this process were nowhere to be found. She was a trouper, she put together beautiful professionally designed materials for the strip club. I will admit there was times we had to get the opinion of the men in the office, (non-Mormon, of course) to make sure that the audience we were trying to reach would find the materials appealing. When anything came off the marketing printer, no one seemed to have a problem delivering the printouts. It is not every day you pass the printer to find a half-naked woman. I do not think any of us ever got used to it, we just hoped that our efforts generating revenue and keeping the club opened would generate more possible buyers to assist the asset management department in selling the property as quickly as possible.
“We hoped that our efforts generating revenue and keeping the club opened would generate more possible buyers to assist the asset management department in selling the property as quickly as possible.”
As we approached the kick-off of the Miss Seamless Contest, I thought some levity to the situation was needed. Levity not only for me and the employee that would be coordinating this contest and working the events at the club, but also to show the employees that you do what it takes to protect the property value on behalf of your investors. Yes, I had the Mormon order tear away t-shirts for the event and yes, I wore one to the all employee meeting to kick-off the Miss Seamless Contest and yes, people probably thought I would rip the shirt off and I did not disappoint. I of course had something on underneath, but it got their attention, so I knew it would go over well at the club with the men in the audience.
The print ads were running, ATM displays were promoting the event, personas on Twitter were developed, celebrity judges were confirmed, radio station would be live broadcasting from the event and prizes were purchased. Now all we had to do is have the stamina to work a double shift every Wednesday night. And when I say double shift, I mean working woman by day and by night. Because let me tell you, until you have walked in the shoes of a female entertainer, do not cast a stone because she may just surprise you. Every Wednesday night was an adventure. You never knew what kind of girls would show up, but as the contest progressed week after week our marketing efforts were paying off. We were at capacity at the club and creating an atmosphere for buyers.
“I took on the challenge head on and proved that marketing takes many forms, but at the end of the day it is marketing at the core and the same rules apply.”
As with any experience in my life, I never say no. Rarely do I regret this motto. This adventure was one that, try as I may, I will never forget. I took on the challenge head on and proved that marketing takes many forms, but at the end of the day it is marketing at the core and the same rules apply. I learned that female entertainers take on this career for a variety of reasons and should not be judged for their choices and the adult entertainment industry, although interesting, is not for my liking as a career, in any form.
If you are an investor under my leadership, you now know the lengths that I will go to protect your hard-earned retirement dollars.